Unique Selection Proposition



What is Unique Selection Proposition

Unique Selection Proposition is a term I coined (as far as I could check on the web) to define an individual's special qualities that make him/her THE candidate for a job/position.

It is a simple take on USP - Unique Selling Proposition.

from wikipedia

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.


What should your USP Do?

It should answer the Question: 'Why Should I Hire You?'

An interview is a conversation between two or more people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee.

This is my definition of an Interview A process to determine whether the interviewee will be able to do what is required.

Your Unique Selection Proposition is a sentence or phrase that explains what makes you special.

Out of all the people who applied for the position, why you?

Before you answer that, here is something that is critical, Answer this question from the employer's perspective, not yours'

This is where empathy comes into play.

The company has a problem, a pain point, how will your hiring make that pain go away?
what is it that the company/employer needs that you, and only you can provide.

To See How To Develop Your USP?, Click here

To See How Strong Your Selection Proposition Is?, Click here

To learn How to Successfully Market your USP, Click here

Living your Unique Selection Proposition. 
Click here for tips on how to live your USP. How to be your USP and succeed!