Living your Unique Selection Proposition

Living your Unique Selection Proposition


Everything you have so far read on USP is useless if your do not:

A. Have a genuine USP

B. Do not Live it.

You may get selected on faff, but really, you will be found out sooner than later.

 How to live it?

  • work hard to become very very good at it.
  • find a mentor, who knows and appreciates your USP
  • Read/learn/share with other people
  • make positive changes happen because of your USP